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Corporate Brand:
                       Re-brand global design guidelines






                                                                       Fresenius Medical Care Global Brand Guidelines  14
                          Our vision
                          How to use this manual
                          Global branding
                         X   Basic design elements
                          Logo and super sign
                          Colors
                          Angled shapes
                          Typography
                          Image style
                          Graphic style
                          Surfaces
                          References
                          Addresses
                          Applications
                          Contact
                                                                     Helvetica Neue Bold
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                                                                  3
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                                                                 46
                                                                     Helvetica Neue Medium
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                                                                     123456789 !"$%&( )
                                                                     Helvetica Neue Light
                                                                     abcdefghijklmnopqrstuvwxyz
                                                                     123456789 !"$%&()
                                                          0   10   20   30   40   50
                                                  Global Medical Office examples  Fresenius Medical Care Global Brand Guidelines  190  Care Enablement examples  Fresenius Medical Care Global Brand Guidelines  193
                          Our vision                                                         Our vision
                          How to use this manual  Global Medical Office                      How to use this manual  Care Enablement
                                    examples                                                           examples
                          Global branding                                                    Global branding
                          Basic design elements                                              Basic design elements
                          Applications                                                       Applications
                          Print materials                                                    Print materials
                          Digital                                                            Digital
                          Events                                                             Events
                          Office                                                             Office
                          Business stationery                                                Business stationery
                          Inspirational examples                                             Inspirational examples
                         X   Global Medical Office                                           Global Medical Office
                          Care Enablement                                                   X   Care Enablement
                          Care Delivery                                                      Care Delivery
                          Contact                                                            Contact
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