Page 24 - Jess.Briggs 2025 Portfolio

HealthHUB:
Brand Guidelines

CVS® Photography

We use a full range of
photography to showcase
CVS HealthHUB, including
HealthHUB® clinical, lifestyle, still life and

in-store environments.

Whenever possible,
we should focus on our
Design services, our care and
candid moments that
matter.
System
Typography The CVS HealthHUB voice
Although the logo will remain in Our enterprise speaks in one brand voice. But we must flex Caring
v1.0 Helvetica Neue, owned assets will to meet the needs of multiple businesses (CVS Pharmacy®, Encouraging
begin to introduce the CVS Health
MinuteClinic®, etc.). Our voice attributes give us the tools
Sans type in appropriate channels. to do that. In CVS HealthHUB communications, our voice Clear
Store experience assets will remain leans into 2 key voice attributes: clear and caring. It feels
in Helvetica Neue until further notice. helpful, human and credible. Conversational
Primary logo lock-ups Color & gradients MoreHealth word combinations Pictograms
The CVS HealthHUB co-branded logo must When outside of a CVS environment (e.g. out of When using this platform execution, please use Helvetica Neue to match the We designed the pictograms to make CVS HealthHUB services
be used in all instances. The HealthHUB logo home or display banners), lead with CVS Red as HealthHUB logo. “Health” should always be Helvetica Neue Bold and the other feel ownable by depicting the methods, tools and benefits for each
should never appear by itself. the primary color and blue as a secondary color. support words should be Helvetica Neue Light. There are no spaces inbetween respective service.
When the logo must be placed on a color When in a CVS environment (e.g. owned social words, and the kerning is to match the HealthHUB logo.
background, the knockout, all-white version or store signage), lead with blue as the primary
of the logo must be used. color. Whenever possible, utilize the CVS Navy to
CVS Dark Blue gradient to tie back to the in-store
experience.
If accessibility is an issue, utilize a white or
CVS Navy background.